What is Sports Event Management

Sports management covers a very large career field, the sports industry in the US alone is a $200 billion plus industry. Sports management can be broken down into two main areas; one covers the business and marketing aspects of the sports world and the other covers the health and fitness area of the industry. Commonly people think of the business and marketing aspects when they hear someone mention sports management. Typical job descriptions vary with the type of sport organization, area of the sport industry, and the type of management. People who work in sports management tend to have other titles which include: program directors, sports agents, marketing agents, athletic directors, promotions managers, general managers, broadcasters, game-day operations managers, public relations managers and publicists to name a few. A typical manager will work a 50-60 hour work week, including night and weekend hours during sporting events or programs.


Sports agents or representatives provided a variety of services to athletes; negotiating contract and endorsement deals while also providing financial services or advice. Sports agents can work independently or for a large firm.

Sports managers in the health and fitness portion of the industry include athletic trainers and personal trainers. Trainers work with players during games and practices as well as helping them stay motivated off the field. Athletic trainers may also use their skills to run camps and classes. To become a trainer you will need to pass several health/fitness certifications administered by the National Academy of Sports Medicine (NASM), after graduation from a sports management program.

Growth of Sports Management Industry

The sports industry has grown tremendously in the past two decades and promises to continue this dramatic growth. Some of the biggest job openings will be in marketing and promotions, sports information, event management and community relations. The career field of sport management is highly competitive and the majority of jobs will require experience in the industry as well as a degree. Careers in sports management are readily available in almost every region of the country and this field is expected to grow 23% by the year 2018.