Salaries in Sports Management

Starting salaries are as varied as the job opportunities in the sports management field. Generally speaking the average salary is $50,000 per year, but this is an average of many different jobs within the sports industry market. Jobs vary with the type of organization, area of the sport industry, and level of management. All jobs will involve business aspects of sport, and normally include 50-60 hour work weeks. This includes working night and weekend hours. Careers may include working in marketing and promotions for large corporations. Other options are special event organizer, sporting goods sales representative, facilities coordinator, athletic director, athletic business manager or a sports agent. It may also include working in accounting, ticketing and financial operations of a sporting event or program. This is just a small cross section of the sports management career options.


Sales representative and sports agents often work on commissions and can be very lucrative as far as salaries go. Sports agents who represent athletes in the sports industry can earn up to $110,000 per year, on average. However, representing top talent in this industry can bring in much more; depending upon how the athlete performs and the endorsements you have negotiated for them. Some of the most popular job titles are head coaches and athletic directors, head athletic trainers and event ticket managers. These jobs can pull in an annual salary of $50,000 for a head trainer to over a $100,000 for an athletic director. Having your master's degree has a huge impact on your salary in these careers.

Average Salaries for Sports Management Jobs

Some other career choices and their average salaries are as follows: Food Service Manager ($65,000), Athletic Equipment Manager ($50,000), Winter Sports Manager ($65,000), Public Relations ($55,000), Sports Management Director ($60,000), Team Publicity Manager ($75,000), Sports Compliance Officer ($50,000).

Sports management is a highly competitive career field, so choosing the right school with connections in the sports world is very important. The ability of the program to provide networking and internship experience is crucial.